1 Lighting system of billboard changes seasonally， which is remote-control. 2 One of the effects that digital technology has on outdoor advertising is to make clear pictures more durable. 3 Digital imaged advertising can save time and labor. 4 The companies requiring outdoor advertising can communicate with adviser on the Internet. 5 Advertisers can gauge their design before putting it into effect. 6 By using electronic technique， advertisers can find the most suitable display position to do outdoor advertising. 7 Signals received from satellite can help gather data.
PART TWO Questions 8--12 • Read the article below about advertising. • Choose the best sentence from the opposite page to fill each of the gaps. • For each gap 8—12， mark one letter (A--G) on your Answer Sheet. • Do not use any letter more than once. • There is an example at the beginning， (0)
A Advertising is very old. B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next tow.n. C Thus modern advertising was born. D Advertising is part of our daily lives. E such as helping to prevent forest fires， or to make them want to buy a certain product or service. F At first， the chief objective of these agencies was to sell space in the various media， mainly newspapers and magazines. G The first printed advertisement in the English language appeared in 1478， more than a century before Shakespeare‘s first play was produced. PART THREE Questions 13--18 • Read the article below about losing an accent to achieve success， and the questions on the opposite page. •For each question 13--18， mark one letter (A， B， C， or D) on your Answer Sheet for the answer you choose.
13 How did Mr. Edwin’s accent bring trouble to his work? A He could not get along well with his colleagues. B He made mistakes at work just because of his accent. C His talent and passion for work were ignored. D Both B and C. 14 What would happen if Mr. Edwin didn‘t try to get rid of his accent? A He might make less than $ 51，000 a year at the manufacturing company. B He could not order successful shipments any more. C His chances of getting promoted to senior management wouldn’t be good. D He would push himself too hard in education because he was too sensitive. 15 How do some Americans think of people with accents? A They think people with accents are not intelligent. B They think people with accents don‘t deserve to be promoted. C They think people with accents need speech coaches to help them get rid of their accents. D They think people with accents lack experience in business. 16 Why is it hard to lose an accent? A Because people with accents are stupid. B Because people have to reset the speech patterns due to different alphabets. C Because hiring a speech coach is too expensive， and people cannot afford. D Because people with accents have different culture backgrounds which may not be overcome easily. 17 What resulted from Mr. Edwin’s efforts? A He improved a lot in his career. B He became more self-confident. C He got promoted very quickly. D He is going to support other colleagues with the same problem. 15 Why did Mr. Layton call it a “win-win” situation? A The situation proved to be beneficial to both Mr. Edwin and the employer. B The situation proved to be beneficial to Mr. Edwin， who with his talent and passion， would have better chances for career development. C The situation proved to be beneficial to the employer who would sponsor a second employer. D The situation proved to be beneficial to both the manufacturing company and speech coaches. PART FOUR Questions 19--33 •Read the article below about a critical concern in merger and acquisition strategies. • Choose the best word or phrase to fill each gap from A， B， C， or D on the opposite page. • For each question 19--33， mark one letter (A， B， C， or D) on your Answer Sheet. • There is an example at the beginning， (0)
19 A fueled B replaced C produced D directed 20 A cost B interest C concern D worry 21 A assets 8 credits C deals D sources 22 A arranges B produces C manages D takes 23 A complain B declare C support D provide 24 A sending B holding C keeping D losing 25 A sound B bad C depressed D broken 28 A purpose B incentive C reason D result 27 A factors B sections C pieces D parts 28 A make B rest C give D get 29 A sent B signed C conducted D used 30 A mark B brand C symbol D product 31 A organization B government C branch D office 32 A Only B Typically C Roughly D Nearly 33 A hold B produce C include D bring PART FIVE Questions 34--45 • Read the text below about consumer electronics model. • In most of the lines 34--45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines， however， are correct. • If a line is correct， write CORRECT on your Answer Sheet. • If there is an extra word in the line， write the extra word in CAPITAL LETTERS on your Answer Sheet. • The exercise begins with two examples， (0) and (00)
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